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When I started working with Behavioral Economics and Neuroscience, I was certain of one thing: behavior is incredibly…

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Who am I to put a price on your service?

You’ve probably heard this phrase at least once in your life, right? Translating what the person meant: “If…

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What Neuroscience Teaches About AI Messaging (and Any Other Technology)

Reviewing my notes from Emma Stratton’s talk at INBOUND25, which took place in September in San Francisco, I…

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9 Counterintuitive Tactics That Marketing Can Use to Your Advantage

At the last edition of Inbound, a cool sales event that took place this year in San Francisco,…

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Variables that impact decision-making under risk or uncertainty

When making financial decisions or decisions about other attributes, such as quality of life, do people perform precise…

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Playing the Right Game: The Game of Complexity

I know a renowned school, with over half a century of history, that is going through a series…

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It’s not easy. But it’s possible to improve your decision-making ability.

Well, this is one of those stories that I would enjoy telling without needing to do any deeper…

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