When I started working with Behavioral Economics and Neuroscience, I was certain of one thing: behavior is incredibly…
You’ve probably heard this phrase at least once in your life, right? Translating what the person meant: “If…
Reviewing my notes from Emma Stratton’s talk at INBOUND25, which took place in September in San Francisco, I…
At the last edition of Inbound, a cool sales event that took place this year in San Francisco,…
When making financial decisions or decisions about other attributes, such as quality of life, do people perform precise…
I know a renowned school, with over half a century of history, that is going through a series…
Well, this is one of those stories that I would enjoy telling without needing to do any deeper…