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When I started working with Behavioral Economics and Neuroscience, I was certain of one thing: behavior is incredibly…

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Wait! Neuroscience is making a big impact on the corporate world.

“How do we use this software, this hardware, which evolved for such a different set of circumstances, to…

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Allow yourself to be enchanted by Behavioral Economics!

From the moment you are bitten by the Behavioral Economics bug, you begin to see the world through…

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“Don’t worry about making a product or service 10x better, but about offering a 10x lighter experience”

Last week, I moved and hired a specialized company, recommended by friends. Although it wasn’t tragic, it wasn’t…

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Understanding How the Brain Works to Generate Influence

If you work in marketing, you already know the importance of generating influence. Whether internally, convincing areas such…

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