When I started working with Behavioral Economics and Neuroscience, I was certain of one thing: behavior is incredibly…
“How do we use this software, this hardware, which evolved for such a different set of circumstances, to…
From the moment you are bitten by the Behavioral Economics bug, you begin to see the world through…
Last week, I moved and hired a specialized company, recommended by friends. Although it wasn’t tragic, it wasn’t…
If you work in marketing, you already know the importance of generating influence. Whether internally, convincing areas such…
